Here’s a round-up of PR news over the past week, including celebrating rising female stars in PR and journalism, the CisionMeets… About Time media briefing and new hires at Lansons and BCW.
International Women’s Day
Cision celebrated the achievements of up-and-coming stars in both PR and journalism to mark International Women’s Day.
As part of a five piece content series, we interviewed nine women to watch as future PR luminaries, spoke to two journalists who have achieved incredible feats at a young age, quizzed Cision’s events guru Hannah Hodges on her role and published a case study celebrating the Suffragette movement.
- Read about the PR stars of the future
- Discover how Ellie Austin has risen through the ranks at The Sunday Times Magazine
- Find out how Hannah Hodges goes about organising the Cision events you love to attend
- Learn how Jem Collins is helping young journalists get a foothold in the industry
- Explore Flint’s campaign for Artichoke’s PROCESSIONS march celebrating the 100th anniversary of women first being able to vote
CisionMeets… About Time
About Time magazine runs more stories based on PR pitches than other outlets, editor-in-chief Angelica Malin revealed at last week’s CisionMeets media briefing.
Malin noted that the title’s small editorial team meant that they were able to turn around stories very quickly, often receiving pitches in the morning and producing a piece for the website by the afternoon.
“If we get something through in the morning which we think is a good story then we will run it at the drop of a hat,” she said.
Read the full write-up here and watch the video below for highlights of the event.
PR case study
Mike Sergeant, consultant, international leadership communications adviser and author of PR for Humans: how business leaders tell powerful stories, discusses why ‘human’ stories are the ones which create cut-through.
Lansons has appointed Danny Calogero a board director. Calogero will join the agency on Tuesday 23 April to strengthen its asset management offering.
BCW has appointed Anna Dé and Matt Foster as senior directors in its London healthcare practice. Dé will lead healthcare policy communications, while Foster to take responsibility for one of the team’s largest clients spanning vaccines and men’s health. Both will report to healthcare practice MD Catherine Keddie.
Platform Communications has hired Max Deeley as associate director. Deeley will join the agency’s senior leadership team and will use his decade of technology PR experience to hone the agency’s offering.
Anglo-Dutch communications group Bellier Financial has appointed Judi Seebus as a director. Previously editor-in-chief at real estate trade publication PropertyEU, Seebus will look to support the agency’s real estate clients, as well as working across other sectors.
London dry gin brand No.3 Gin has appointed Stir PR to oversee a brief driving loyalty and brand awareness in the UK. Stir will work with fellow agencies in the Captivate integrated marketing group to execute PR, social and experiential activity.
Smoothie and juice brand Savsé has appointed comms agency Eulogy and content agency Communicator to deliver its “Never Compromise” campaign. The two agencies will also work with branding firm Lothar Bohm Associates, who were appointed by the brand in August 2018.
Ramsbury Gin has selected Splendid Communications and Scotch + Limon on a brief to engage an audience of media, trade influencers and consumers. Splendid will manage consumer and trade PR and social for the brand, while Scotch + Limon will handle bartender engagement and establishing on-trade credibility.
Withpr has rebranded to With as part of a restructuring exercise. The agency has announced a new leadership team, with founder Debbie Zaman becoming CEO, Elizabeth Jones promoted to MD and Joanna Derain appointed as VP International. The company will also offer a range of integrated PR and marketing services.