Here’s a round-up of this week’s PR news for the final time in 2018, featuring Cision president, EMIA, Abe Smith’s reflections on the year, Grayling’s Kat McGettigan and senior hires at FTI Consulting and FleishmanHillard Fishburn.

Opinion


Cision president, EMIA, Abe Smith reflects on how the marketing landscape shifted in 2018 and why 2019 is set to be the year of the PR.

Interviews


60 Seconds with Grayling's Kat McGettigan

Kat McGettigan, head of Grayling’s consumer practice, discusses what first attracted her to the role, the need for brands to have a social purpose and the campaigns she’s loved working on.

James Wong, travel contributor to international editions of Vogue and Esquire, talks about living between multiple cities, Tokyo 2020 and what he has learned from being a former PR.

PR case study


PR Case Study: Clarion Communications - #VoteWallace

Picture credit: Warren Media 2018.

Discover how Clarion Communications ignited a conversation in Scotland around a national holiday to celebrate William “Braveheart” Wallace to promote the Edinburgh Dungeon’s Braveheart-themed summer show.

Account wins


Travel and hospitality company AccorHotels has appointed Manifest to manage communications across three of its hotel brands: Novotel, ibis and Mercure.

Historic Royal Palaces has appointed Belfast and Dublin-based agency Jago to provide strategic and creative PR support for Hillsborough Castle in County Down.

Lifestyle brand TOMS has selected Canoe to undertake all of its UK PR activity.

MMA promoter Bellator has appointed The PHA Group to promote its 2019 events in the UK and Europe.

Kontinental Hockey League, the international ice hockey league, has appointed The Agency Partnership as its international comms partner. It will support the league’s global media and influencer engagement efforts.

RaceCoin, the motorsport blockchain platform, has appointed Jargon PR to coordinate an international media relations campaign to drive brand awareness across technology, business and blockchain press.

People news


FTI Consulting has announced that seven members of its London team have been promoted to senior managing director, the most senior position in the firm. Edward Berry, Ben Brewerton, Almira Cemmell, Matt Dixon, Alastair Farr, Iain Graham and Brett Pollard will assume their new titles from 1 Jan 2019.

FleishmanHillard Fishburn has promoted Claudia Bate to partner and named her as its new head of technology.

Online plant retailer Patch has appointed Rowan Adams as its PR and partnerships director.

Financial risk management solutions firm Axioma has hired Molly McGregor as managing director, marketing and communications.

Agency news


Consumer PR agency EdenCancan has been acquired by brand experience and social change firm East of Eden. The move will see East of Eden CEO Nick Ede – one of the original founders of EdenCancan – integrate the PR agency into the wider business and work with brands which have a commitment to social good.

Awards news


The Creative Shootout has announced the nine finalists which will participate in its live final on 24 January next year. The agencies will showcase their creativity by turning a brief from A Plastic Planet into a campaign in just four hours. The 2019 finalists are: 3 Monkeys Zeno72 PointBrands2Life, Fever, Raw London, Ready10, Stein IAS, Talker Tailor Trouble Maker and Wire.

About Alister Houghton

Alister writes about the PR and comms industry as content marketing manager at Cision. Send case studies, press releases and story pitches to alister.houghton@cision.com