Pitching to journalists is the distinctive and enduring PR and media relations challenge. Planning, poise and purpose can ensure a successful pitch but every journalist and every media brand is different. The best pitches – with the best chance of success –acknowledge this.
Cision’s regular media briefing events, where journalists are quizzed on what their personal dos and don’ts are, highlight what it takes to craft a successful pitch.
This white paper brings together the five most essential pitching tips from the events we’ve been running over the
last 18 months.
For information on our current UK event programme, please go to the events schedule on our website.