Two-thirds of brand crises go international within 24 hours. Can you quickly quell trouble? Preparation starts now, says crisis management expert Peter LaMotte.

Learn how to build brand in peacetime to survive crises in a social world where customers, not brands, control the message. Cision’s free on-demand webinar will help you:

  • Develop a crisis communication plan before trouble breaks
  • Choose the best platforms for delivering impactful responses
  • Improve overall content strategies before, during and after crises
  • Squash issues fast using the right internal and external resources

Note: Peter’s email included in the presentation is incorrect. If you wish to reach out to him, please use PLaMotte (at) levick (dot) com.

Peter LaMotte leads the digital team at LEVICK, a Washington, D.C.-based public relations firm, where he has worked with clients such as AARP, Sony and Kraft. Formerly president and CEO of the advertising firm GeniusRocket, Peter has been featured in dozens of publications—including The Wall Street Journal, The Atlantic and The Washington Post—and has presented and served on panels at South By Southwest, Tech Cocktail, Ragan and more.

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