The best content strategies not only focus on posting content to your website and promoting it on social channels, but also incorporates the reach that paid media offers. Not to mention, amplifying a positive piece of earned media on paid channels is the equivalent of promoting a testimonial.
In this session, we’ll discuss how to balance the three mediums and how to easily re-purpose your content to boost your message across all platforms.
This webinar will cover how to:
- What is content marketing?
- Why is it important now?
- Why storytelling should start with PR
- Harnessing earned, paid and owned media
You can also download the slides from this webinar.